I call my self a multidisciplinary designer since I work with a lot of different projects. I started out in 1996 as graphic designer. Through out the years I’v developed my company to do a lot of different things. Depending on the project I work as a creative director, art director or graphic designer. I work with everything from small stamps to large exhibitions and graphic strategic concepts, and sometimes with product design. I have swedish and international clients. My special interests are in lifestyleproducts such as homefurnishing and food & drinks.
My philosophy is that I have to have the heart in what I do. I have to like the product and the company I work for and I want to have fun at work!
A B L A B A B is a collaboration with architect and creative director Christian Aronsen. Together we work with concept development and ideas for retail and hospitality.